Electronic Signage Vs Digital Signage

Electronic signage is any type of sign, which is commonly used for the purposes of company branding, advertising or information broadcasting-that uses an illuminated media unit for its display. Fluorescent, neon, and high intensity display modules are all examples of this particular type of display. Billboards which often use top lit lamps for lightning or back-lit menu board’s which are commonly used in many restaurants are not electronic digital signs, there is also a very important sub-category between illuminate signs that are, nonetheless, static in their submission and those signs that allow very less permanent, modifiable data capabilities. On the other hand Digital signage uses technologies such as the LED, LCD and projection modules to display different form of content such as video, digital images, streaming media, and other relevant information and placed in public areas, transportation systems, stadiums, museums, retail stores, hospitals, restaurants, and corporate buildings etc.

Digital signage displays use advance content management systems and digital media distribution modules which can either be run from personal computers, servers or media hosting providers.

The Key Difference

Outside the signage industry, many people amalgamate signage with digital signage. In certain contexts, they may actually mean the very same thing. Yet, if you’re a business proprietor, company executive, or company representative who’s thinking about modern display board applications as a medium of advertisement for your organization, it’s crucial for you to know the key difference between these two. Electronic digital signage is signs that use a digital display unit combined with advance digital technology to generate preeminent control, management, and versatility of the displayed content. This technology allows an organisation to display large size video content, design multiple display boards which could be rotated on a defined schedule, gain important feedback and information about the digital sign’s effectiveness; even incorporate touch screens to create an interactive experience for clients and the other audiences. One should keep in mind, that not all types of hardware support this technology. Fluorescent and other similar neon signs cannot adopt these advance capabilities, whereas LCD and LEDs can.

Digital vs. Electronic Signage

From the viewpoint of a common audience, there might not seem much of a difference between electronic and digital signage. In the context of a basic “static” LCD sign and one that is broadcasting regularly a single digital content, there may not seem any difference at all. That said, beyond all the software capabilities that allow the organizations and companies to manage their required content in a better way, there is still some straight competition between different types of signs. Some of the prominent ones are LCD boards are starting to replace the old school signs in more and more public locations. In some cases, this modern choice may have as much to do with the cultural trends and other hardware capabilities than any benefit that this new system creates. Whereas on the other hand neon signs are already tagged with tacky decorating, when a neighbouring company installs an LED sign, the contrast of the displays are palpable. What’s more, LED is at least six to ten times more energy-efficient than neon displays and is also more compatible with solar power. LED signs are also easier to handle, last longer, and are easier to support and repair.

Pungky Dwiasmoro Hiswardhani

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